Projects

RESORT

URBAN

SUBURBAN

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SouthPort

Arborel Park

Silver Ridge

Salal

Boardwalk

Compass

Tides

Pepperwood

Services Provided

Interactive

Print

Web

Presentation Centre

ParkLane Homes' collection of luxury seaside-inspired homes in South Surrey, BC required elegant, integrated marketing collateral that could convey the dream of waterfront living and SouthPort's exceptional features.

DfR crafted a sophisticated, seaside-themed campaign that fit with SouthPort's setting along the Nicomekl River as well as its proximity to the charming village of Crescent Beach. The blue-and-white colour palette, enchanting images of sunsets, shorelines, and beaches, and details of the surrounding amenities captured not just a place but a quality of life. Through a strategically phased campaign, SouthPort became synonymous with casual elegance, where strolling the boardwalk or kayaking at daybreak is just one of

the many activities minutes from the front door. Pre-sales initiatives - like eye-catching signage and direct mail pieces - drove people to the SouthPort website, helping build ParkLane's online database of prospects well before opening day. DfR followed up these efforts with print ads, a brochure, and a Presentation Centre, culminating in a very successful sales launch. The first phase of 20 single-family homes sold out the first night - particularly impressive given the price point of these luxury residences.