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Projects


  RESORT  

  URBAN  
  SUBURBAN
       Milner Heights

       Radiance

       The Lodge at Nahanni

       Arborel Park

       SouthPort

       Nahanni

       Pepperwood

       Compass

       Boardwalk

       Tides

       Salal

       Silver Ridge




Services Provided

 Print
 Web
 Presentation Centre

Vesta Properties knew DfR was the right team to develop a dynamic online/offline marketing campaign with cross-generational appeal for their master-planned community in Langley, BC.

Milner Heights was designed as a community for all generations by offering a variety of home types to suit life’s stages: rowhomes, manor homes, townhomes, and single-family homes of varying size. First, DfR focused on creating an identity that would appeal to the multi-age target market, and distinguish Milner Heights from other products in the area. Anchored by a warm colour palette of burnt orange and brown and a logo inspired by the community’s ridge-top location, Milner Heights was positioned as both sophisticated and inviting. Secondary, yet complementary, colour palettes identified each home collection. Stylistic elements united the collateral, such as the curved line of the Milner Heights logo that was woven throughout. To meet the needs of a multi-phase development where collections

are introduced in stages, DfR created one brochure for the community as a whole, and separate, smaller project brochures for each home collection. In addition to traditional print pieces, DfR designed and developed a comprehensive Milner Heights website, featuring a site plan, floor plans, amenities map, image galleries, features lists, and online registration. In the Presentation Centre, a large screen in the entry displayed a stunning Milner Heights slideshow while two interactive screens gave visitors details at their fingertips, including showing them exactly how the kitchen or bathroom would look with their preferred colour scheme. Overall, DfR’s offline/online campaign was highly effective in reaching the broad target audience and communicating the choices available at Milner Heights.





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