The project name was a client given ... and DfR couldn’t have been happier. Mention ‘Montreux’ and you can’t help but think ‘Jazz.’ The renown and history of the Montreux Jazz Festival gave birth to the overall theme, extending throughout every aspect of the marketing campaign.
Seeking a sleek and stylish feel featuring rich colours and finishes, DfR worked with retro type treatments, striking imagery, and the colour palettes of classic jazz album covers. |
 |
As well, parallels were drawn between the essence of ‘Montreux’ and the rebirth of a historical and esoteric artistic community. As the first residence of its kind in the area, Montreux set the standard for future residences. Sold out a few months into the campaign, the striking new building is now bursting with activity, with the ground-level commercial element adding tremendously to the flavour of the development and the character of the neighbhourhood. |
Print
Presentation Centre
