One of DfR’s most ambitious interactive programs, the campaign began with staged emails and a teaser website, followed up by a media-rich Flash website, complete with full details on the area, the Resort, and the offering. Both a motion-based presentation delivered by sales personnel via WebEx and a touchscreen kiosk at the San Francisco-based sales event supported onsite sales at Squaw Creek, while an online availability board created a real-time option for international purchasers on day of sales. With anticipation leading up to the sales weekend, it was no