Projects

RESORT

URBAN

SUBURBAN

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Milner Heights

Radiance

The Lodge at Nahanni

Arborel Park

SouthPort

Nahanni

Pepperwood

Compass

Boardwalk

Tides

Salal

Silver Ridge

Services Provided

Print

Presentation Centre

Create a marketing campaign for Boardwalk that builds upon the successful branding DfR already established for Polygon Homes' larger master-planned community of Klahanie, while providing a unique identity for this new release of homes.

DfR continued the "outdoor playground" theme that is one of the major draws of Klahanie's Port Moody, BC location, but for this campaign chose to play up Boardwalk's proximity to the ocean. The coastal-contemporary apartment homes are across the street from a protected ocean inlet and shoreline parks, and close to the shops and boutiques of Newport Village. DfR captured this idyllic waterside setting with beach-inspired collateral - lots of white and blue, a brochure with sailing-style rivet binding, and images of sweeping sky and sandy shores. The result was a crisp, clean look that showed

off Boardwalk's numerous features and amenities - including Klahanie's 15,000 square foot residents' Canoe Club - and positioned the offering as "The Spirit of Coastal Living." Polygon was impressed with how well the marketing materials fit with the overall Klahanie brand yet still gave Boardwalk its own distinct identity. The Boardwalk campaign continued to draw outdoor enthusiasts of all ages to the Klahanie master-planned community. With strong sales for Boardwalk's Phase 1 release, the Phase 2 campaign got underway sooner than planned, and within the year all suites were sold.