Projects

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The Signature Estates

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Montage

Pulse

Foundry

Altaire

Collage

Touchstone

Sakura

Watercolours

Laguna Parkside

Avedon

Brava

Montreux

Callisto

SUBURBAN

Services Provided

Print

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Prima Properties entrusted DfR to create a real estate campaign on par with Laguna Parkside itself, a stunning luxury hi-rise condominium and residential villas set in a prime downtown Vancouver location. DfR eagerly took on the challenge of attracting a high-end international clientele as well as the local business elite to this exceptional offering.

Project theming strongly communicated Laguna Parkside’s idyllic location at the entrance to Stanley Park, close to scenic shoreline, forested trails, and the park’s lagoon. Proximity to Vancouver’s panoply of metropolitan amenities, including fine dining and world-class attractions also took centre stage. In this regard, Laguna’s logo was particularly evocative, as it conjured not only the fountain in nearby Stanley Park’s lagoon but also conveyed a distinctive feature of life in Vancouver - the summer fireworks festival in English Bay. Collateral was appropriately rich in look and feel, and used a colour palette of gold and deep purple. The website was immensely popular with prospective buyers as it let them view floor plans, enjoy a 360° view of the area, and learn further details about the development, including concierge service, resort-style

pool and Jacuzzi, deluxe steam room, and fitness facilities. Response to the campaign by both Prima and its target audience has been an out-and-out success, with sales quickly reaching 50% and continuing to climb. Ali Tehrani, Developer, Prima Properties Ltd. praised the campaign, noting that "…it has real depth, and shows that a lot of thought has been put into it. It really gets the right message across." Read more about Prima’s reaction to the campaign in our November news article.