Projects

RESORT

URBAN

SUBURBAN

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Milner Heights

Radiance

The Lodge at Nahanni

Arborel Park

SouthPort

Nahanni

Pepperwood

Compass

Boardwalk

Tides

Salal

Silver Ridge

Services Provided

Print

Presentation Centre

To launch sales for Pepperwood, a community of Tudor-style townhomes in Langley, British Columbia, renowned real estate developer Polygon sought DfR’s expertise in creating materials that would speak to first-time buyers and young families looking for community and affordability, especially those preferring to stay connected to the area in which they grew up.

DfR built on the theme of ‘Get In!’ to signal this great opportunity to get into the real estate market and a home of one’s own, as well as getting into a community with lots to offer. Creating a vivid picture of the dynamic Pepperwood community, both close to home and farther afield, was a major focus of the campaign. The amenities of Langley’s Willoughby neighbourhood were highlighted, as were the facilities and activities available at the Arbor Club, a resort-style clubhouse where Pepperwood residents could gather

to relax, socialize, exercise, and participate in a variety of classes. Collateral was fresh and contemporary in design, and captured the feeling of excitement that comes with making a house your home. The sales team felt the theming, including colour palette, imagery, and tone, was ‘bang on’ for the target audience. The campaign was highly effective not only in generating enthusiasm and interest in owning a home at Pepperwood, but also for relaying the core message that Pepperwood puts home ownership within reach.