| With the positioning line ‘Find Your Place,’ DfR captured the dual focus of Townline’s offering. It spoke to people looking to put down roots by purchasing their first home while also drawing attention to the attributes of this up and coming Cloverdale neighbourhood. Bright, sunny photography clearly showed the spectrum of activities and amenities available in the area and expressed a fresh, youthful feel. An upbeat vibe also infused the collateral through the use of vivid red and orange tones. The colours were also used functionally to identify the two home offerings. |
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Red was paired with apartment materials, orange was paired with townhome materials, and both colours were united in the Compass logo. The project theming worked effectively across all materials, from brochure and website to signage and sales centre, creating a distinctive and cohesive campaign. The Townline Group of Companies was thrilled with the creative and received excellent response from young couples and families. From the opening of the sales centre, sales were immediately strong, with the apartment homes being especially popular.
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