Projects

RESORT

URBAN

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The Signature Estates

Branches

Montage

Pulse

Foundry

Altaire

Collage

Touchstone

Sakura

Watercolours

Laguna Parkside

Avedon

Brava

Montreux

Callisto

SUBURBAN

Services Provided

Print

In a city like Burnaby, British Columbia, new developments are the rule rather than the exception. With a population accustomed to construction sites and an ever-changing skyline, how does a new residential opportunity get the attention it deserves?

Collage, a collection of two-bedroom apartment homes in a convenient Burnaby location, confronted precisely this challenge. BC home builders Polygon knew DfR had the team and know-how necessary to create a compelling identity for Collage and elevate its market profile to get sales rolling. One of Collage’s unique features was an expansive private courtyard for residents. An outdoor space of this size is not typical in the heart of an urban community. DfR capitalized on the green space throughout the collateral, including logo, print design, and sales centre materials. The intent was to attract first-time home buyers and young couples

who wanted an urban lifestyle but who also appreciated having an outdoor retreat at their doorstep. Lifestyle images showed urban activities alongside leisure and fun in the garden-like setting. Our client, Polygon, thought the creative hit the mark by uniting the urban location, the green space, and the features of the homes themselves. The theme of ‘Collage’ was communicated as a unique combination of elements coming together to create something fresh and original. Overall, the development was a significant boost to an ongoing revitalization effort in a former industrial zone.