| Materials for Touchstone incorporated motifs inspired by First Nations art and serene photos of forests and streams. An image of a stone etched with the logo evoked both the name Touchstone and the natural features characteristic of the mountainside neighbourhood. The earth-tone colour palette served to further reinforce the outdoor attractions and landscape of the North Shore. Touchstone was a rare opportunity |
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to purchase a new apartment home at a price point not often seen in such a coveted area. The campaign showcased this aspect of the offering while also emphasizing the superb location close to shopping, restaurants, parks, shoreline, and hiking trails. Sales were brisk, suggesting that the campaign had clearly connected with people seeking upscale apartment living in a classic west coast setting. |
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