| Both the architecture and wooded setting of Arborel Park inspired a design style rooted in the Arts & Crafts tradition. Subdued moss greens, rich browns, and wheat-toned yellows created a natural and sophisticated palette. An intricate leaf logo and a stylized silhouette of a bird perched on a branch evoked the style and themes of Arts & Crafts artists like William Morris and created a distinctive unifying look. The French-fold brochure included a vine-inspired pattern printed on the inside of the fold, creating a peek-a-boo effect that kept the design modern and not too overpowering. The same pattern was echoed in the Presentation Centre, including on custom-made wallpaper. |
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Community was another key focus of the campaign and the positioning line “Be close!” worked to convey the variety of nearby amenities, including shops, cafés, parks, schools, and The Arbor Club itself, the onsite clubhouse for residents. The campaign succeeded in distinguishing Arborel Park from Pepperwood, which had a more youthful, contemporary style. More importantly, it highlighted the benefits of Arborel Park living and appealed to a broad target audience. Phase 1 sold out quickly and client Polygon was pleased to see that the four-bedroom townhomes were immensely popular with families, empty nesters, and couples of all ages – exactly what they had envisioned. |
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Presentation Centre
