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Presentation Centre

Located high atop Burnaby Mountain is Altaire, two elegant residential towers with sweeping views of the lower mainland, the North Shore mountains, Mount Baker, and the Gulf Islands. Polygon Homes required a campaign that would do justice to Altaire’s exclusive location near Simon Fraser University.

DfR decided to capitalize on the numerous “above the rest” features of Altaire - from its lofty location and panoramic views to its high-end interiors and university neighbourhood. The midnight blue palette evoked the expansive sky views that surround the towers, while beautiful night and day aerial photos truly captured Altaire’s prime mountain-top position. Even the vertical shape of the brochure itself reflected the height of the towers and the viewpoint real estate. Detailing interior features such as the high ceilings, fireplaces, soaker tubs, stainless

steel appliances, and granite countertops backed up Altaire’s claim as the summit of style. Touching upon the surrounding forest trails and amenities of the UniverCity Highlands village was important to communicate the lifestyle available at Altaire’s doorstep. Altaire’s stunning apartment homes in a beautiful mountain setting were a resounding hit with customers seeking “new heights in contemporary living.” Robust sales for the west tower spurred developer Polygon to go ahead with the release of the east tower sooner than anticipated.