| To attract the target demographic of young, urban professionals, DfR came up with a unique, high-fashion approach. Complete with chic model, saturated colours, and intricate details, the collateral was reminiscent of trendy designers and popular style magazines. A website mirrored the look of the print materials and provided detailed information for would-be buyers, including an area amenities map, full features listing, suite availability, and a slideshow showing interiors and finishes. The fashion-house look was refreshingly different from other real estate advertising in the market at the time, helping Pulse not just stand out - but jump out - |
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from the competition. It appeared on the cover of local real estate publications and grabbed the attention of industry insiders and buyers alike. DfR also worked closely with i3 Design to convert a former pharmacy into the Pulse Presentation Centre, one of its largest to date. Together, the brochure, direct mail piece, website, Presentation Centre, and print advertisements worked seamlessly to create a unique Pulse brand that appealed to sophisticated and discerning urban buyers. Client Bastion was very pleased with the campaign - pre-construction sales were better than expected and many of the more expensive homes were spoken for right away. |
Print
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Presentation Centre
