Projects

RESORT

URBAN

SUBURBAN

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Milner Heights

Radiance

The Lodge at Nahanni

Arborel Park

SouthPort

Nahanni

Pepperwood

Compass

Boardwalk

Tides

Salal

Silver Ridge

Services Provided

Interactive

Print

Web

Presentation Centre

ParkLane Homes' collection of luxury seaside-inspired homes in South Surrey, BC required elegant, integrated marketing collateral that could convey the dream of waterfront living and SouthPort's exceptional features.

DfR crafted a sophisticated, seaside-themed campaign that fit with SouthPort's setting along the Nicomekl River as well as its proximity to the charming village of Crescent Beach. The blue-and-white colour palette, enchanting images of sunsets, shorelines, and beaches, and details of the surrounding amenities captured not just a place but a quality of life. Through a strategically phased campaign, SouthPort became synonymous with casual elegance, where strolling the boardwalk or kayaking at daybreak is just one of

the many activities minutes from the front door. Pre-sales initiatives - like eye-catching signage and direct mail pieces - drove people to the SouthPort website, helping build ParkLane's online database of prospects well before opening day. DfR followed up these efforts with print ads, a brochure, and a Presentation Centre, culminating in a very successful sales launch. The first phase of 20 single-family homes sold out the first night - particularly impressive given the price point of these luxury residences.