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Polygon’s newest luxury development in the heart of one of Vancouver’s most esteemed communities demanded a dramatic and distinct campaign to create a buzz about the opportunity for a unique urban living environment.

Taking inspiration from renowned fashion photographer, Richard Avedon, flowing lines and a bold, dramatic pallette made the campaign a stand-out. A black and white backdrop with a sultry touch of red depicted the classic, yet unique nature of the project, while monochromatic photography gave the campaign a stylish vibe. With a sophisticated New York feel, the campaign helped make Avedon one of Polygon's most anticipated releases. From opening day, Avedon sales were a huge success. With only 45 luxury

suites offered, a high percentage of these exclusive homes were purchased within the first day. As one of the first luxury high-rise developments in the booming South Granville area, the popularity of Avedon signified the beginning of a new trend. With their next development underway, Polygon is already building interest for the next opportunity for luxury living in South Granville - Sakura. Stay tuned as DfR brands this new development also.