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Milner Heights

Radiance

The Lodge at Nahanni

Arborel Park

SouthPort

Nahanni

Pepperwood

Compass

Boardwalk

Tides

Salal

Silver Ridge

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Presentation Centre

Polygon Homes required a comprehensive pre-sales campaign for their second release of apartment homes to be constructed in their popular Port Moody Klahanie development. The West Coast-styled one and two bedroom apartments were perfect for new homeowners desiring an outdoor lifestyle with the convenience of city living. Aimed at a young and active buyer, the campaign needed to be vibrant and inviting.

Coined, "The Ultimate West Coast Experience," the Klahanie development was already known as a natural playground with urban convenience; however, with Salal offering affordable apartment ownership, the campaign needed to speak to a younger crowd of potential first-time buyers. Vibrant images of kayaking adventures and beautiful hikes through the forest geared the campaign towards younger outdoor enthusiasts who

would appreciate the full opportunities of life at Salal, while copy encouraged potential owners to consider the possibilities of a new lifestyle. On opening day, sales of Salal went even more quickly than expected, with the targeted market clearly receptive to the campaign. The success of the Salal neighbourhood encouraged Polygon to move ahead immediately with the release of Klahanie's third apartment offering, Tides.